However, On April 28, 2019, PewDiePie officially announced that he wanted the Subscribe to PewDiePie meme to end, citing its appropriation by alt-right individuals such as the perpetrator of the Christchurch mosque shooting and other acts done in the name of the meme (such as the defacing of the WW2 memorial), thus ending PewDiePie vs T-Series as a whole.

T-Series ended up surpassing PewDiePie in the spring of 2019, though the meme would continue to live on sometime after. It was later found out she was a controversial figure in herself. In the midst of the movement, a petition by purported activist Maria Ruiz surfaced regarding removing white supremacy from YouTube, however, it's description actually regarded PewDiePie, which caused massive controversy and outrage with users urging others to report the petition for slander.

Outlets like Vox have also been heavily criticized for running similar articles. The movement gained so much attention that it caused media outrage and somewhat of a social panic on the Internet, as media outlets found themselves targeted by pro-PewDiePie fans in many online instances such as the hacking of the Wall Street Journal, who infamously ran harsh articles on PewDiePie's 2017 Fiverr incident, with the motive of getting them to display a purported apology for running such articles. Other stunts included mass printer hackings, cheerleader dances to PewDiePie's diss track Bitch Lasagna, a march in Estonia, and controversially, the defacing of a World War II memorial. The campaign was also prominently endorsed by MrBeast, who bought billboards to advertise PewDiePie as well attending the Super Bowl with his friends wearing shirts that spelled out 'SUB 2 PEWDIEPIE', strategically standing in view of cameras broadcasting the game. Many YouTubers consider this to be the greatest YouTube feud of all time, with it being massively widespread across YouTube and the wider internet. This would spark a massive campaign throughout the world that would last over half a year. Many believed T-Series would pose a threat to the future of all content creators due to corporations becoming more and more noticed on the platform. Although it was initially started as a joke in late 2018, it eventually turned into a serious feud that ended up lasting well into 2019. PewDiePie vs T-Series, also referred to by many as The Great Subscriber War, was a widespread YouTube event in which PewDiePie, who held the title of the most-subscribed YouTube Channel from Augto March 27, 2019, jokingly declared a race against T-Series as a way to remain the most-subscribed channel.

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